Love Buttons: Changing the Narrative on Arabic Culture


The instantly recognizable red-and-yellow buttons have been circulating within the Centre for Social Innovation community: beautiful Arabic script that phonetically read out a person’s name with a backdrop of Toronto’s landscape, a clear silhouette of the CN Tower. It is Waleed Nassar’s way of spreading awareness of the Arabic language. “We want to spark a discussion here in Toronto around Arabic culture and we see our buttons as conversation starters” said Nassar.


Nassar is now onto a new project, creating fourteen new buttons with different words for love in Arabic, known as the Degrees of Love set. The idea is to show that if there are so many ways to say love in Arabic, then it must show how loving this language, this culture, and these people are. Nassar created these buttons as a direct response to the U.S. president’s recent travel ban, to counteract the climate of fear against…

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